EnquireIntroduction
The video installation depicts the car enthusiasts who gather every Thursday evening at the parking lot of the Ülemiste shopping centre in Tallinn. These people form a subculture, who show off their tuned-up cars and loud audio systems, organise illegal street races, drift, burn out tyres and perform doughnuts with their cars. The events attract large audiences and have an ambiance more like a festival than just a spontaneous gathering. This phenomenon raises questions related to climate change and environmental problems that are especially pertinent when Estonia is considered one of the world’s top car owners per capita, a number that continues to rise. This work is also a study that tries to understand and analyse the mechanisms behind the subculture. As an extension of personal identity and body, cars continue to carry loaded meanings related to masculinity, individuality, speed, pollution and power.
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